EXHIBITION AND EVENTS

Industries and markets flourish when the right people - buyers, sellers, decision makers - are able to understand the latest trends, develop and discover new products, generate leads for their business, meet new customers and suppliers and trade.

Exhibitions and worldwide trade shows connects buyers and sellers, helping them innovate and grow and supporting the flow of business in over a dozen specialist international markets.

Exhibitions are of high public interest. Important sellers and buyers visit a show. Media representatives use the events for publishing news about products and trends. Therefore trade fairs are useful for product launches. Because of these reasons sales are initiated, too.

The possibility to address potential clients directly allows face-to-face contacts. Within the company's Customer Relationship Management (CRM) trade fairs are important tools to build up confidence. They are used together with other marketing tools, i.e. internet, direct marketing, personal selling.

Trade fairs offer the chance to promote the company and analyse the competition. In this way, the existing high public interest can be used to meet objectives such as image-building, positioning and brand recognition. Trade fairs offer further advantages to business people, chiefly the ability to network within the industry while achieving major marketing goals.